5 different initiatives that make existing web shop customers buy more
It is a well know fact that it is often cheaper to sell to existing web shop customers instead of recruiting new customers. As competiton incteases and profit margins are put under pressure it is important to focus just as much on these tactics as on Adwords and similar customer recruitment. At the same time the loyalty between customer and supplier is increasingly strengethened the more time they have been doing business together.
1. Remember rewarding customer loyalty
There are many possibilities of rewarding customer loyalty, it is possible to send discount vouchers for free shipping and gift cards when a certain turnover has been achieved. At the same time you can offer customers especially attractive prices if they register and use a login. This makes it possible to analyse previous orders and generate e-mail with customer specific offers based on previous shopping behaviour in your webshop.
2.Send campaign e-mails to your customers frequently
Direct mails convert effectively, make sure you send a lot of direct mails to your customers. An efficient customer segmentation or using automatic reccomendations from a datamining program gives you the ability to send frequent mails with relevant messages and offers.
At the same time it is important to always look at which products that historically been popular at a given time and take advantage of this.
3.Be active on Social Media
There is not much that can compete with the social media when trying to build customer loyalty.
Make sure you are active on LinkedIn and Facebook, and remember it takes time to continually produce content.
4.Contact customers who has not been shopping for a while
It is important to reach out to the customers who has previously shopped regularly, but for some reason has stopped doing this. Send an email with a discount voucher for free shipping or another relevant product they get get for free through a coupon code the next time they place an order in your webshop.
5.Are you able to estimate when the customer has used the product? (burnrates)
Some producst have a lifetime that can be calculated pretty acurately, whether it is heating oil or razor blades it is possible to calculate when the customer needs more. If the customer has purchased the product multiple times it is fairly simple to calculate their ”burnrate” – and once you have this you simply need to send an email with a good offer at the time where the customer is likely to make a purchase.