Google and SSL certificates
Google has put a focus on security on the internet and wants all traffic to the webshop to happen through encrypted connections. New initiatives with red flags in the browser on all sites that does not use the HTTPS protocol, ie. the SSL certificate, have been announced. Google’s influence in this area can hardly be overrestimated and thus a major switch to HTTPS is comming.
A clear indication of insecurity (red flag) in the new Chrome browser in webshops that does not use HTTPS will change the customers’ behaviour. This expected change in behaviour can quickly become expensive in the loss of revenue and worse page rank for the webshop administrators that do not react quickly. Because of this there is good reason to plan the implementation of SSL certificate now. The alternative is to soon be marked much more clearly as being an insecure webshop.
The HTTP protocol does not supply and security, and this become more for everyone in Chome with a red cross in the browser bar as in indication of this. All communication over the HTTP protocol is i plain text and this can be read by everyone, which is why there is easy access to passwords etc. The HTTPS protocol protect not just data, it also gives an indication of who owns the webshop you are connected to.
You can easily test how it is going to look by entering “chrome://flags” in your Chrome browser and activate “Mark insecure sources as “insecure”.
Mark insecure sources as “insecure” Mac, Windows, Linux, Chrome OS, Android
Based on this there is every reason to think that Google will eventually rank secure webshops higher than the webshops that use the HTTP protocol. This is why you should consider getting started on planning the implementation now, but do it thoroughly so small errors does not destroy your SEO.
Read more about eSeller by clicking the link – webshop.