SEO on web shops
At ScanCommerce we do not do SEO ourselves, we leave that to our partners. Our core comptence is web shop software, not web shop SEO. But we work with several agencies that has web shop SEO as their area of expertise and, among others, Google AdWords.
This is how our web shops are SEO optimized and are continually updated and developed in co-operation with the industy’s leading SEO suppliers in the this area. So we are extremely focused on ensuring our customers the best placement in the search engines.
It is often a big advantage to have Google AdWords and SEO done on your webshop by the same supplier. A lot of our customers have chosen to have a mix of their own SEO competences and obligations and services from an external supplier. It is important to be aware of the synergy that exists between AdWords and SEO in a web shop. There are countless good advice about SEO optimization of web shops, however, it is important to keep in mind that a lot of good advice are undocumented. But generally it is all about ensuring good content in the web shop. Good product descriptions and comprehensive documentation is the path to good web shop SEO and search engine ranking, therefore it is important to devote enough ressources to optimizing your product descriptions.It is important that this task is not underestimated, as it is a major task to update all product descriptions, but it is crucial prerequisite for online success. For this reason authors are an important ingredient in online success, it is a major task, but the results should last for several years, unless the producst being sold have a short lifecycle, such as in the fashion industry.
At ScanCommerce our web shops are cloud based, which allows us to continually optimize the code for live webshops. This ensures optimal conditions for customers in the battle for good Google placements.
Would you like us and our SEO supplies to help you? Contact us for an offer.
You can read more about Google’s SEO policy by clicking here