Webshop launch and 301 redirect
When you have your basic data, the design, and the webshop integration with your ERP system under control you are just about ready to launch your new updated webshop. But before you do, there is a very important process that has to be completed, that is 301 redirects and control of the domain setup (only one domain per website should relate to Google to avoid duplicate content). The point is that all traffic targeted at your old webshop should end up at your new shop.
There can be some cases where a missing 301 redirect is not punished, but generally it will be particularly negative for your page ranking if you do not create a 301 redirect. A scrape from your existing webshop has to be made and all of these links has to be pointed to the correct places in your new webshop. It is necessary to use the time it takes on this, the challenge often is that 301 redirects appear in the end of the process, where the energy is almost used up and the deadline is close. This can tempt some to not devote the necessary time, which will often be punished later, and years of SEO otimisation can be wasted. This is why you should calculate time for the 301 redirects in the project plan early in the upgrade process, data has to be checked and verfied by yourself and you should ask your SEO supplier to control the work afterwards.
The eSeller Cloud web shop includes a 301 redirect manager, which can handle the tast, but note that it is neccessary for you to focus on the task, there is no reason to lose traffic afterwards because of small mistakes. Contact us to learn more about how we can handle the task on your next upgrade.
You can learn more from this video from Google by clicking this link.
You can read more about our webshop by clicking this link – webshop