Focus on innovation and marketing instead of technology. With a clearly defined strategy you can get closer to your customers and grow more quickly.
The growth in sale online, the increaing use of mobile devices, and an expected invasion from international players means that the demands for a clearly defined strategy increases. An eCommerce strategy which is clearly defined and executed can not only make it more efficient, it can create competitive advantages.
We always focus on increasing our customers’ conversion rates and online success. This is why we, among other, have introduced eSeller Cloud webshop, which includes many standard functions/features and the possibility of customised design. We release new updates every month. This ensure that you, as a customer, can focus on innovation and marketing instead of technology and development.
By examining the value chain, which displays the activities that create value for the company, we can show a range of opportunities which can be utilised online. It is possible to connect the customers very closely to oneself through webshops, which use value added data an innovative way.
The development on the internet is fast, therefore the strategy should be revised regularly, otherwise you risk ending up being seen as unprofessional and outdated.
10 actions to consider…
Have you considered which growth drivers are going to ensure sales on the internet increases again this year? The market increases overall, the christmas sales was a success, and Black Friday got 10% of the online shoppers to their keyboards. So a part will probably come on its own, but the rest require independent initiatives.
- Debtor specific product ranges
Not all of your products are interesting to your customers, debtor specific products at debtor specific prices can give acces to new market segements.
Raptor and other services can offer product presentations based on customers’ earlier behaviour, which will typically be able to increase sales with 4-5%. Smart notification of forgotten baskets and targeted offers is a part of the package.
Content is King ! Is your product presentations in order? Are they well formulated and have fitting desriptions? The ability to tell a story is crucial to success. So get started on improving your text and images.
- Use filters
The use of filters ensure that the customer can quickly find his or her products. It can be frustrating having to find variants or similar, the filters ensure that you can quickly get to the target. This ensures a higher degree of customer satisfaction and thus repurchases.
- Multi Channel og Vouchers
By using Vouchers/discount codes you can get a good synergy and ensure that the customer does not buy from the competition. Discount codes and couchers can attract customers from the physical stores to the online store and vice versa.
- Responsive design
The shopping on mobile devices is increasing explosively. Have you checked how well your website works on mobile units recently? With a responsive design you can show your content optimally regardless of if the device used is a PC, iPad or smartphone, at the same time it also means that it does not matter if a mouse is used, or if the hand and slide friendy menus.
Are you competitive on logistics? It is always relevant to compare yourself to the competition.
- Use subscriptions or automatic reordering
Automatic offers on reordering based on ERP data, where a “burn rate” can be calculated, is a fantastic too. For example with customers who have ordered heating fuel for several years it is fairly simple to calculate when it is time for the next order. An e-mail with a good offer 3-4 weeks before it is time can be effective.
- 2016 design
be careful your design does not end up looking old fashioned, the customers are quick to judge the company based on the design.
Contact us for more information.